Our Regenerative Journey for Healthier Soil & Better Bakes

The story of our flour begins not in the mill, but in the soil. Humble Flour's commitment to low-input farming practices and regenerative principles is the foundation for everything we do. Our supply farm was even recognised as the winner of the East Coast farm environment awards. This is not simply about being 'organic' or 'natural'; it is about a deliberate and active process of ecosystem restoration that delivers healthier, more nutritious flour. This journey is a direct result of our dedication to farming that produces flour sustainably and benefits local ecosystems. Our philosophy is to work with nature, not against it, creating a virtuous cycle that benefits the land, the wheat, and ultimately, you, the baker.

What’s the difference between regenerative and standard farming practices?

Our approach is rooted in the "why" behind our farming methods, focusing on tangible, positive outcomes for the environment. It is not just about avoiding sprays; it's about protecting New Zealand waterways and biodiversity, which leads to healthier soil and ultimately, more nutritious flour. By avoiding synthetic sprays, we allow insects and microorganisms to thrive. This shift moves us from "avoiding harm" to "actively restoring and improving" our ecosystems. This is the essence of our regenerative journey.

The central focus of regenerative farming is to improve soil health. Our farming practices, which include the use of biostimulants, work in harmony with nature to increase the organic matter in the soil. Organic matter is the lifeblood of healthy soil, composed of decomposed plant and animal materials that provide essential nutrients and structure. This enhanced soil acts like a sponge, helping it to retain more water and making our land more resilient to the effects of climate change, such as droughts and floods. Healthier soil also supports a greater diversity of life, both above and below ground, including earthworms, fungi, and beneficial microbes. This rich biodiversity, in turn, contributes to a more robust and resilient ecosystem.

Healthy soil has the potential to combat climate change actively through carbon sequestration. By increasing the organic content of the soil, we can draw carbon from the atmosphere and store it, transforming our farms from a source of emissions into a positive force for the environment. This means that every time you choose Humble Flour, you are helping to contribute to a healthier planet. It is our powerful, outcome-based process that goes beyond “buy local”.

What impact does the health of the soil have on baking?

The health of the soil has a direct impact on the quality of the wheat grown within it. Wheat grown in nutrient-dense, healthy soil produces flour with flavour and nutritional integrity. This is because the flour we mill is not only spray-free but also packed with the natural goodness that comes from a better ecosystem. The increased nutrient density of the wheat translates directly to a more flavourful flour for your baking.

Our focus on whole grain flour, which retains all parts of the kernel, ensures you get extra flavour and nutrition in every bake. Humble Flour is a clean label you can trust, naturally unbleached and unfortified according to New Zealand national food standards. This commitment to purity means you can bake with an ingredient that is as close to its natural state as possible. 

What's good for the land is good for the baker, and the quality of your ingredients is reflected in the quality of your finished product.

Why is regeneration important for Kiwi bakers?

Our regenerative journey is an ongoing commitment, and bakers play a decisive role in it. Choosing Humble Flour is a conscious decision to support a farming system that prioritises ecosystem restoration and healthier food. It is an invitation to join a movement for a better New Zealand. This is more than a simple transaction; it's a partnership in building a more sustainable future. By supporting our farmers and our mission, you become an active participant in creating a positive impact, one bake at a time.

Join the regenerative farming movement.

Choosing Humble Flour is more than a simple purchase; it is an invitation to join a movement for a better New Zealand. Every loaf of bread, every cake, and every pastry you bake with our flour contributes to a system that values environmental restoration and local farming. We believe in transparent storytelling that highlights the dedicated farmers behind our product and their commitment to sustainable practices.

By choosing to bake with our flour, you not only elevate your culinary creations but also participate in a positive cycle of community and environmental health. You are becoming part of a community that understands the link between healthy soil and a healthy plate, and you are helping to shape a more sustainable future, one bake at a time. Our commitment to you is a commitment to quality, integrity, and a better planet for future generations.

The commitment to quality that spans from farm to flour bag is one we are excited to share with you. Some of the best bakers and grocers in New Zealand use and stock Humble Flour. Check out who trusts us at our stockists page.

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